A study in the US found that 49% of businesses are doing marketing without a strategy:
1. Businesses don’t understand the power of (Facebook) marketing
2. Digital Marketing is too new for businesses to really understand its importance
3. Business owners trust their in-house marketing team too much
4. We humans don’t like to plan & strategize and rather “get right to work”…
2 years later? I am still following the same exercises, but without a proper plan. And without seeing any progress.
If the marketing progress for your business can be compared to my fitness progress then your business is definitely missing out. You can have a look at the article Elements of an effective marketing strategy to grow your business in order to see which elements your marketing needs to be successful on Facebook.